Jazz FM Goes National

Jazz FM, which had previously been limited to only London, the North West and West Midlands on DAB, has now launched nationally. Jazz FM originally launched in 1990 as a station for London before being re-launched as a digital-only station in October 2008 under the Guardian Media Group.

This change is another in a series that began with the restructuring of its sales team with Jo Coltman being promoted from Head of Client Development to director of sales and the appointment of Yoel Kenan as the station’s first Managing Director.

Kenan said: “These are exciting times for Jazz FM as we expand our audience and the way they connect with the station. We have restructured our sales department under the leadership of Jo Coltman to assist our advertisers and brands in implementing a range of services so they can engage with our distinctive audience.”

BT Sign on to Sponsor Magic Summer Live

Bauer Media’s London-based Magic 105.4 has signed BT to become the sponsor of Magic Summer Live, a new live event that will feature an exclusive appearance from Elton John. This new deal is an extension of a partnership between BT and Magic trying to focus on the ‘journey’ to the London 2012 Olympics with BT being a tier-one sponsor of the games.

The live event will be a concert and the first outdoor ticketed event from the Magic 105.4 team, with similarities drawn to Global Radio’s Summertime Ball. The activity will include on-air coverage as well as online presence on Magic.co.uk.

BT’s spokesperson said of the deal: “Magic 105.4, London’s number-one music station, is the perfect vehicle, with its 2.1 million listeners and the thousands of people expected at Magic Summer Live.”