GMG Radio who own popular brands such as Smooth, Real and Rock Radio have launched an on-demand service that allows users of the music-streaming service ‘We7′ to check out their radio stations.

We7 users can now listen to a mix of around 60-70 songs that they are likely to come across on GMG’s collection of radio stations with no ads! (although short jingles and promos do feature). We7 claim to have three million users per month which GMG Radio are hoping to tap into with this deal.

Steve Purdham, chief executive of We7, said: “The power of great radio stations such as Smooth is its music ‘DNA’ and its personalities. Digital solutions have a long way to go to deliver that heritage. But digital radio is more than broadcasting what is being played now, with personalisation and portability becoming important. This way, digital audiences get the best of all worlds – the convenience of cloud-based music access and the passion of music from people who understand what audiences like.”